Mass marketing is obsolete. We live in the age of the connected consumer, requiring a personalized customer experience and contextual content relevant to business needs, delivered on-demand, in place of the inert, supply-side advertising approach of the past, and the days of using CRM merely as a sales tracking tool are over.
Marketing technology is the propulsion engine boosting businesses to new heights, offering unprecedented visibility into engagement data, robust business intelligence and access to incredibly powerful instruments to implement automated processes at scale.
The future of advertising is not rocket science, it’s marketing automation.
